In "Writing for the Web," bestselling business author Robert Ashton and Internet native Jess Juby teach you how to communicate more objectively and effectively online, both at work and at home. The authors cover all aspects of online writing, from social media, blogging and articles to techniques such as search engine optimization. Their "breakthrough method" makes use of unique features such as case studies, quotes, key points to remember, and end-of-chapter self-test questions.
I like reading books about communicating on the Internet because of my personal blog but also for work ... so this book sounded interesting to me.
Though the first couple of chapters were devoted to actually writing for the web, the majority of this book is directed to a newbie about the importance of having a presence on the Internet and what would most suitable. It includes step-by-step instructions on how to set up Facebook, Twitter, LinkedIn and Wordpress (blogging) accounts.
The chapters were:
- Writing basics
- Your message
- Your website
- Social media
Each chapter contained flowcharts to gauge your experience, information including key ideas, Robert and Jessica's input (Robert is more senior and has been around since before the Internet [like me] ... the Internet has been around in existence for as long as Jessica has), case studies, focus points, summaries and next steps.
This book would be valuable to a business person just starting out. In my opinion, the title and description are misleading and I didn't really learn anything new.
I received a copy of this book at no charge in exchange for my honest review.