Thursday 15 August 2013

Book ~ "Successful Social Media Marketing in a Week" (2013) Nick Smith

From Goodreads ~ Learn to make social media marketing work for you in just a week--and advance your career! 

Written by Nick Smith, a leading expert on social media, "Successful Social Media Marketing in a Week" quickly teaches you how to use social media to engage your audience/potential customers. Nick gives you the tools and techniques that will help you to continually manage your social media campaigns. He shows how to set up and configure blogs, Facebook, Twitter, LinkedIn, YouTube, Google, Pinterest, StumbleUpon--and to be ready when the next big social media outlet comes around. You learn how to reach your marketing goals through case studies of companies that have achieved positive results from social media. 

At the end of the material, you can test your comprehension with follow-up questions. 

I find the concept of social media fascinating ... I have accounts on Facebook, Twitter and LinkedIn and I blog.  While the Internet came along long after I was born, I have obviously embraced it and it's a big part of my life along with social media.

This book is directed to the newbie, which the author states right away.  It is divided into bite-sized chunks of information spread over seven days:
  • Sunday - Introduction to social media
  • Monday - Successful case studies
  • Tuesday - Getting started with social media marketing
  • Wednesday - Phase one of your social media takeover
  • Thursday - Phase two of your social media takeover
  • Friday - Phase three:  quality content creation
  • Saturday - Managing, metrics and scaling up

Each chapter has a summary of the previous chapter(s), information along with helpful tips and real examples, and finishes up with multiple choice quizzes.  I liked the writing style ... it's written in a conversational manner.

I found it a bit ironic, though, that in the blogging sections, the author recommends that you update your blog two and three times a week yet he has only blogged twice in 2013 (in January and February) ... shouldn't he be practicing what he preaches?!

I received a copy of this book at no charge in exchange for my honest review.

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