I did it in 34:55 (beating my time in the spring) and Gord, a newbie, did it in 32:18. Yay!
It's a tough climb and I figured out a strategy about halfway up ... sing boppy songs in my head to take my mind off it. So I had "Copacabana" and "The Night Chicago Died" continuously playing in my head. Though I know thousands of songs, those were the only two I could think of at the time.