Wednesday 10 December 2008

Book ~ "The Language of Success" (2008) Tom Sant

From Amazon.com ~ Language is the medium of business. To be successful, we need to communicate effectively in writing. That's true whether we are providing instructions to our colleagues, communicating with our customers or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. "The Language of Success" shows readers how to avoid these mistakes, and to write lucid, concise and accurate emails, letters, performance appraisals and presentations. Now anyone can master the lost art of clear writing and: eliminate ambiguities, jargon and grandiose claims; master proper paragraph structure so the message doesn't get muddled; avoid wishy-washy or misleading terms like"world class" or "state of the art" write clear concise sentences that follow the "first time right rule", use email professionally and efficiently create career-enhancing reports. Honest and authoritative, "The Language of Success" will gives readers practical techniques to help readers cut through the fluff, guff, geek and hyperbole, write exceptional business documents and get their message heard.

Good reminder how to write efficient emails to persuade, inform, etc.

It was ironic, though, that there were so many typos in a book about writing for success!

1 comment:

OldLady Of The Hills said...

I don't thibk that I would trust what the book said, given a lot of Typo's. The first rule of Publishing: EDITORS. Or, maybe none of them can spell....lol!