Saturday 20 April 2013

Book ~ "Think Like a Rock Star" (2013) Mack Collier

From Goodreads ~ What's better than getting new customers? Turning existing ones into FANS.

"Think Like a Rock Star" provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. "Think Like a Rock Star "is an indispensable tool for any marketing professional.

Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.

I find social media fascinating and marketing interesting ... so this book grabbed my eye.

Instead of being a boring step-by-step sales book teaching how to go out and get business, the concept is different.  Treat your customers like fans.  They are loving your brand so why not reward them so they will love you more?  Instead of focusing on getting prospective clients, make existing customers feel special and they will become ambassadors for your products and spread the word among their trusted circle.  Makes sense to me.

This book is split into three parts:
  1. The four reasons rock stars have fans (and your company has customers)
  2. Understanding and connecting with your fans
  3. Building a fan-centric company

Throughout the book, the concepts are explained and it's shown how Katy Perry, Lady Gaga, Taylor Swift and even Johnny Cash uses the principles.

I found the chapter in part two about how to handle negative comments and converting angr customers into passionate fans really interesting.  There were case studies of what two companies did right and what two companies did wrong.

This is a good book if you are looking for a different look on how to grow your business.

I received a copy of this book at no charge in exchange for my honest review. 


Mack Collier said...

Hi Teena, thanks so much for the TLAR review, I am glad you enjoyed the book!

Masshole Mommy said...

Sounds like a great book.