Thursday, 26 June 2025

Book ~ "The Franchise: Toronto Blue Jays - A Curated History of the Jays" (2025) Keegan Matheson

From Goodreads ~ This thoughtful and engaging collection of essays captures the astute fans’ history of the franchise, going beyond well-worn narratives of yesteryear to uncover the less-discussed moments, decisions, people, and settings that fostered the Blue Jays' distinctive identity.

Through wheeling and dealing, mythmaking and community building, explore where the organization has been, how it came to prominence in the modern major league landscape, and how it will continue to evolve and stay in contention for generations to come.

Jays fans in the know will enjoy this personal, local, in-depth look at baseball history.

If you're a Blue Jays fan, you should check this book out. Instead of walking through every season, Matheson picks out the best, wildest and most emotional moments from nearly 50 years of Jays history. 
For example, such as the Jays' dramatic and super-secret attempt to sign Shohei Ohtani in 2023. They rolled out the red carpet with custom lockers, team gear and even a special dog jacket for his dog. But in the end, Ohtani signed with the Dodgers.

The chapters include:
  1. Origin Stories
  2. Only in Toronto
  3. Faces of the Blue Jays (such as Dave Stieb, Cito Gaston, Joe Carter, Carlos Delgado John Gibbons, etc.)
  4. Stories of the Seasons
  5. The Glory Years
  6. The Storytellers (such as Tom and Jerry, Dan Shulman and Buck Martinez)
The book isn’t just about blockbuster deals. Matheson also dives into quirky and heartfelt moments ... like players trying to stay warm at freezing Exhibition Stadium with soup and the emotional return to Rogers Centre after nearly two years away during the pandemic. 

I liked the writing style. It was as detailed as I needed it to be. Because Matheson covers the team for MLB.com, he brings a unique insider vibe so can share personal stories, player memories and little moments that most fans never hear about. What would have made the book even better is if there had been photographs. As a heads up, there is a swearing (some baseball people surprisingly have potty mouths ... ha!).

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