Thursday 20 November 2008

Focus group = fun $$

I attended a focus group this evening.

60 minutes for $45 (cash).


It turns out that it was for Kellogg's Guardian cereal. I've never heard of it but it sounds good! Have you tried it?

We had to watch a commercial and give our impressions.

There were 60 of us (all women).

Then they chose eight people stay back for another 60 minutes for another $25 (cash) to answer more indepth questions.

I was one of the eight.

So two hours for $70 (cash).


My pal, LeeAnn, placed me in this focus group. If you would like to be added to her database, send her an email at


Anne said...

Focus groups are for products about to be released. I was part of a group once for a TV show. They had ads for us to watch too so we couldn't fast forward through them. I don't remember earning that much though for the pain of it all.

Teena in Toronto said...

I found this cereal in the grocery store this morning. There are two flavours: original and cinnamon. I bought the orginal and I'll give it a try this weekend.