Wednesday 6 February 2013

Book ~ "Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg" (2013) Ekaterina Walter

From Goodreads ~ The simple five-part formula the upstart Facebook CEO used to change the world - and how any business leader can apply it to his or her own company.

Facebook changed the way hundreds of millions communicate, engage, and consume information and products - and CEO Mark Zuckerberg is behind it all. Think Like Zuck answers the questions everyone is asking: What did Mark Zuckerberg do right?

The book explores the critical elements that drive the success of Facebook and businesses like it, such as having passion to change the world, clear vision and higher purpose to execute, extraordinary team-building skills, and a flexible business strategy.

I joined Facebook in March  2007 and am fairly active on it.  I like that I can keep track of the happenings in my friends' and relatives' lives even if they live many kms from me.  It's amazing how much it's become such a big part of everyone's lives so I was interested in reading this book.

The author believes there five principles that were essential to Facebook's success:
  1. Passion
  2. Purpose
  3. People
  4. Product
  5. Partnerships
She devotes a chapter to each of the five principles.  In addition to relating each chapter to "Zuck" and Facebook, she also includes examples from other companies like Apple and Zappos.

I liked this book.  It was interesting to get a more in depth history of Facebook, what has been added over the years (would you believe the the Newsfeed didn't get a good response when it was first added?!), what worked and what didn't (there was a music sharing app that got dropped) ... it was a fun reminder of the evolution since I joined.

I'll leave you with the last quote from the book from Henry Ford ... "If you think you can or you think you can't, you're right".

I received a copy of this ebook at no charge in exchange for my honest review.

1 comment:

Masshole Mommy said...

My hubby would like this book!