Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service.
It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.
I've read a couple books by Scott Stratten and find them interesting. This book is about QR (quick response) codes, which is a kind of bar code. To read them, you download a QR code-reading app which will allow you to scan the code. It is supposed to take you to a website, download a link or take you to a mobile-friendly destination. I've never downloaded a QR code-reading app so I haven't had the experience of seeing what happens when one does ... so I thought I'd see if I was missing out on anything. As it turns out, Scott's not a fan of them.
There are four chapters, which are reasons for not using QR codes:
- They don't work
- Nobody likes them
- They are selfish
- They take up valuable time better spent elsewhere
I liked the writing style. It is very conversational, casual and amusing. He seems like he'd be a fun guy to sit down and talk with. I look forward to reading his other books and hope sometime to see one of his keynotes.