There is an article in today's Toronto Star about Canadians' spending since the recession ...
Nearly a year and a half after the recession officially ended, many Canadians continue to feel the impact and are cutting their spending on frills like entertainment and clothing, while switching to cheaper brands in the grocery store, a market research firm survey shows.
“We’re still focused on value, and we’re shopping discount retailers and buying on promotion at record levels. Saving on utility costs and spending less on groceries will continue to be cost-cutting measures for consumers in 2011,” Allison [Carman Allison, Nielsen’s director of industry insights] added.
You can read the rest of the article here.
In order to save on household expenses, Canadians tell Nielsen they are cutting down on:
- out-of-home entertainment - 61%
- spending less on new clothes - 60%
- ordering fewer take-out meals - 55%
- switching to cheaper grocery brands - 55%
I don't see as many concerts as I used to ... there's no one I am willing to spend $150 a ticket to see these days. On the other hand, Gord and I enjoy the Stratford Festival so still buy two tickets each (about $100 each) every summer. And I love to see movies.
Neither Gord or I are clothes crazy so our spending hasn't changed there.
We rarely order out (pizza about once a month) and eat out maybe once a week. That's always been our pattern as we try to eat as healthy as we can.
I've always bought cheaper grocery brands if the quality is the same as a name brand product. We buy a lot of President's Choice products ... the selection and quality is good..